Whether you purposefully develop your brand or not, you have a brand. You might as well be the one in the driver's seat. What do I mean? Your customers will form opinions about you, your products and services regardless of whether or not you take the time to create your brand or not. These opinions are your brand. If you take the time to define and structure your brand identity, it gives you more control over how consumers perceive your business and creates the opportunity for dialogue and connection.
Here are a few other reasons to develop your brand:
- Differentiation: in today's marketplace differentiation is one of the most important functions of a brand.
- Connection: creating a brand identity helps you connect with your customers on an emotional level.
- Credibility: a well developed brand will give your products and services clout.
- Profit: developing and strengthening your brand adds value to your product or service.