This is the final post in a series of articles that examine popular social media platforms and address how to best use them to promote your food, fitness or wellness business. If you missed last week's post on things to consider before launching a YouTube channel for your wellness business, you can find it here.
This week we will take a look at Snapchat. Quick disclaimer: I don't personally use Snapchat and neither do most of my clients. However, it is an increasingly popular platform (200 million users) and therefore deserves a proper mention.
So why would you use Snapchat to promote your wellness business?
1. To reach Millennials. This is the number 1 reason to use Snapchat to promote your business. Is your target demographic under 25? Then stop what you are doing, sign up for a Snapchat account and start promoting your wellness business. The below statistics are a bit dated (2014. As of January 2016, there were 200 million Snapchat users), but it paints a clear picture of the average Snapchat user. Why market to Millenials? Because they have huge spending power.
2. Deliver fresh content that will set you apart from your competition. Marketing on Snapchat isn't nearly as straightforward as it is on other platforms. Therefore, it is a relatively untapped tool for brands and there is a huge opportunity to be an industry stand out.
3. Transparency and authenticity. Snapchat gives you the opportunity to allow your followers a glimpse into your day-to-day life, behind the scenes at the office (gym/kitchen/spa), moments of inspiration or motivation or a sneak peek of new products and services without the pressure of the information being permanently available.
PS here is what the kids are snapping according to Buzzfeed. Caution: naughty language ahead.
The challenge? Millennials are a notably tricky bunch to market to. This audience isn't really looking to interact with brands, so your content strategy needs to be approachable, engaging, fun and sans overt brand messaging.
If you’re so excited that you think every professional that you know should have access to this information, then make sure to share this with a friend.