In my experience, email marketing can be an incredibly powerful tool for converting potential customers into your loyal, service-buying tribe. Second only to good old-fashioned word-of-mouth, email marketing done properly can help create awareness, build your brand and drive sales. Here are 7 tips for getting the most out of your email marketing:
1. Give. Make sure you are sending out information that adds value to your readers' lives. This is super, über important. We all have little time and none of us like for it to be wasted. Send your readers something of value like tips, recipes, meal plans, video tutorials, etc.. Don't be worried about giving away too much. If you are giving your readers something they want, they'll want to come back again and again (and spend $ too!).
2. Don't oversell. Even if your goal is to drive sales, try not to oversell. A sales strategy of: "here is an awesome thing, want more? then follow me this way" is way more effective then: "hey, wanna buy this? hey wanna buy this? how about now?"
3. Design matters. Take time to make sure your email is well formatted. Use high-quality images, videos and on-brand color combinations - it doesn't have to be complicated, but it should be aesthetically pleasing.
4. Flow. This one is important. First, your content should be clear, concise and include all pertinent information. Second, you should include an easy to follow call to action (click here, download this, read more, buy more etc.). And finally, once people click through they should land on a page that easily guides them through the next steps to get them to take your intended action. This may seem obvious, but you'd be surprised by how many emails miss out on at least one of these components.
5. Share. Share your email content across all of your social media platforms and use relevant hashtags to extend the reach and find new readers / potential clients!
6. Understand. Take the time to understand your sales funnel. Decide on your goal, create clear calls to action and evaluate. If you have 100 people on your email list and 2 people sign up for a session each time you send out an email, then your conversion rate is 2%. If you want to have 20 customers, then you now know you need to have 1,000 people on your email list to reach this goal.
7. Grow. Now that you understand your sales funnel, you know how many readers you'll need to build to convert them into your ideal client base. In my experience, the best way to build your email list is through the offering of free, valuable content like an e-book, webinar, or cookbook.
If you’re so excited that you think every professional that you know should have access to this information, then make sure to share this with a friend.