Which is better SoulCycle or Flywheel?
My answer to the age-old question:
Neither, both are are awesome.
While this is both my professional and personal opinion, I will spare you the sweaty details of my personal affiliation and focus in on what makes each a great brand.
Why am I even addressing this topic?
I was recently talking to a practitioner about packaging her service. She said to me: " but I don't feel comfortable, I didn't invent this." The success of SoulCycle and Flywheel exemplify the opportunity to take something that you already have and package it in a way that creates real added value.
Neither SoulCycle nor Flywheel conceptualized the indoor cycling class. What they did was package a product that had been around for decades in a way that adds value to people's lives and provides a darn good workout.
Here are a few things that both brands do particularly well. Their elevated approach to these components makes each a standout brand:
- Customer Service
Collectively, the excellent execution of these brand components helps them transcend each class beyond a simple workout and into a cultural something that warrants a $34 price tag, jam-packed classes, never-ending press and a loyal celebrity clientele (which solidifies and perpetuates the rest).
Importantly, while each brand has created a valuable product for a similar target audience, at a similar price point, that offers similar value, there is still room for both SoulCycle and Flywheel (and many, many more) in the space.
I invite you to think about how you can apply these concepts of creating brand value into your own business / product / service.
If you’re so excited that you think every professional that you know should have access to this information, then make sure to share this with a friend.