I stress the importance of brand values to all of my clients. Brand values, just like personal values are a set of philosophies that define your business and set the foundation for how your brand communicates who you are. Businesses of one or even a few tend to hold these values in their core as truths and operate accordingly. However, as your business grows you will hire new employees who may not have the same values or may start receiving opportunities which bring in a lot of money, but challenge your values.
This is where a sturdy set of brand values becomes crucial. They can be used as a tool through which to filter all business decisions and also as the foundation for everything from developing your visual brand identity to training new staff or opening new locations.
Here are a few examples of exceptional brand values: