fitness

3 Things to Consider Before Launching a YouTube Channel for Your Wellness Business

YouTube can be an exceptional tool for establishing your wellness brand, for extending your reach into a global digital market and for potentially making lots of money. The catch? YouTube can be incredibly resource intensive (both time and money) and may take away attention and focus from your core business. That being said, the potential to thrive on YouTube is huge. YouTube has over a billion users and has over four billion video views globally every day.

Check out these food, fitness and wellness professionals who are thriving on YouTube:
Blogilates | Kino MacGregor | Fully Raw Kristina | The Honest Guys | BeFit | Joyous Health | Everyday Health | The Domestic Geek | Weelicious | Healthy Grocery Girl | Massage Nerd

Here are some other reasons you may want to start a YouTube channel as presented by TechInfographics: 

Convinced of the immense potential of starting your own YouTube channel? Here are 3 things to consider before you launch:

1.    Are you ready to make a commitment? Like other social media platforms, the key to success is consistency. Are you ready to post quality, videos worth watching regularly? You must be ready to dedicate the time to production, editing, optimization and promotion. Unless you have a budget for video production, get ready to do a deep dive into DIY film and editing techniques. 


2.    Do you love being in front of the camera? More than most other social media platforms, YouTube is about throwing yourself into limelight. Injecting your personality into your YouTube videos is essential. YouTube is the new TV and you, the new TV host. 


3.    Do you have a content strategy? Are you ready to make quality videos that are both useful and entertaining? Who are you making these videos for? What value will your videos offer these subscribers? 

Did you answer Yes! to all of the above? Check out some these free guides to effective YouTube video marketing: 

Udemy’s Free Course: YouTube Marketing: Video Marketing Made Easy
Udemy’s Free Course: Create A Low Budget YouTube Marketing Video In 12 Easy Steps
Neil Patel’s Complete Guide to Building a Successful YouTube Channel

Want to learn more about marketing your food, fitness or wellness business? Sign up for weekly email marketing tips or contact me for a free consultation.

If you’re so excited that you think every professional that you know should have access to this information, then make sure to share this with a friend.

7 Simple Ways to Generate Word of Mouth for Your Wellness Business

I have never experienced an organization (this is particularly true for fitness and wellness professionals) that didn’t cite ‘Word of Mouth’ as their number one source of clients/customers. Because the power of word of mouth marketing comes directly from its authenticity, it is almost impossible to manufacture or buy.  

There are, however, simple steps that you can take to help ensure your customers share the details of their extraordinary experience with your product or service with their friends, family and social media networks.

 

1.    Offer an exceptional product. In my experience, this is by far the most important component of word of mouth marketing. If you offer exceptional service people are going to naturally want to tell their friends about you.

2.    Go above and beyond. Recently I stayed in a hotel that had a high rating on Travelocity. When we arrived, the staff was incredibly friendly and they offered us free water, wi-fi and fruit right as we walked in the door. More than one staff member went out of their way to make sure all of our questions were answered and that our evening was planned before we even made it to our room. When we got to the room we noticed the furniture was a bit old, the room a little dusty, but at that point it didn’t really matter. All of the small things that the staff did to make us feel welcome and comfortable made it that we were able to overlook some of the other things. A little extra value (for very little extra cost) goes a long way.

3.    Give back to your loyal customers. Do something to make your repeat customers feel special. Throw an exclusive party or offer them free services or discounts to express your gratitude.

4.    Ask for reviews. It is okay to ask your customers to support you. Make sure to be specific in your ask: “Did you like my service? Help me continue to offer you exceptional service by writing me a review on Google, Yelp or Daily Burn.”

5.    Build a referral program.  Reward your clients for bringing in their friends. Host friends and family evenings or give gift certificates to clients each time they refer their friends.

6.    Encourage social sharing  - two effective ways to do this are to run a social media contest or to give discounts or free services for posts and check ins. Make sure your teachers/technicians are promoting these programs in class.

7.    Network. Build a network of connected people who can tap into their networks to refer you business. Some ideas of how to get started: join a networking group, attend industry events or join and engage in Facebook groups.

Want to learn more about marketing your food, fitness or wellness business? Sign up for weekly email marketing tips or contact me for a free consultation.